Welcome to Dragons Sports

Established in 1989, Dragons Sports has shaped the cycling industry in South Africa for over three decades. With a focus on reliable distribution and long-term brand partnerships, the company has introduced and supported some of the world's most respected cycling names, including Giant, Liv, Cadex, ENVE, and Northwave. Alongside these global leaders, Dragons also developed its own brand, Avalanche Bicycles, designed to make cycling more accessible and enjoyable for South African riders. Through steady growth and a strong dealer network, Dragons Sports continues to support the local cycling community with quality products, dependable service, and a commitment to the evolution of the sport.

Our Brands